The Southeast Asian market is booming right now – it’s currently the third largest in Asia and its digital economy is set to hit $100 billion this year.

With a thriving tech scene and young and savvy customer base, expansion into Southeast Asia might already be on your roadmap.

But diving headfirst into this fragmented and diverse market could leave you stranded, with more questions than answers.

We’ve invited our partner Sarath Menon from Orissa International – a Singapore-based business builder with decades of experience supporting market entry across Southeast Asia – to tell us more about the opportunities and the practicalities of expanding in the region.